XSIGHT formed 15 years ago as company specializing in visual content and even though we’ve evolved and expanded over the years, we always go back to what we were founded on: Connecting people and creating a human connection through our imagery and storytelling. Our mission is to create meaningful content that will connect with audiences in a way that sparks their interest and stays with them. We are a team that is invested in what we do and aim to have fun while we’re doing it! We like to say “yes!” to challenges and then meet them head on as we continually evolve. We are passionate about seeing brands succeed, inspired by the challenges of a visually stimulated world and driven to create content that connects people in a meaningful way.
Scott has been in the industry for seventeen plus years and is highly versed in producing original content and how it translates to B-to-B and B-to-C marketing strategies. In his role as Creative Director, he has experienced lots of change over the years that spans all aspects of communications from production to advertising and branding, to digital marketing and employee communications. He has helped counsel brands of different sizes and industries including Make-A-Wish® and Arden Hills Resort & Club, among many others. This experience has helped him to not only be a marketing specialist, but also become a business problem solver and management resource. His career has allowed him to touch all aspects of the creative industry and he continues to spend most of his time ensuring all the pieces of puzzle fit together.
Outside of XSIGHT, Scott is a husband and father of two girls and loves finding time to refine his skills as a carpenter and craftsman.
Kristen has been with XSIGHT for four years and spent the previous five years working in digital marketing. Finding and telling the stories that help build brands, engaging audiences and motivating employees is the focus of her work. Kristen’s experience includes managing teams, SEO strategies, web content development and corporate and internal communications. She’s worked with clients and companies across many fields – corporate, nonprofit, small business and professional services. She’s passionate about deadlines, time management and celebrating a job well done!
To round out her days, Kristen always finds time to discover the continually evolving Sacramento food and art scene with her husband.
Molly started her XSIGHT career after moving from the Santa Cruz area with her husband. What drew Molly to her role at XSIGHT was her passion for representing our clients’ ambitions by forming connections not only with them, but between their brand and their consumers. Molly brings 15 years of managing client partnerships and creative problem solving across a variety of areas. From her time as Production Coordinator at CrossFit, Inc. she‘s well versed in leading large teams across key creative touch points to ensure challenges are met head on with creative solutions!
When Molly is not at XSIGHT, she enjoys spending time with her two cats, tending to her garden, skiing and hiking in Tahoe (oh, and spending time with her husband!).
Phil Mohr is a creative thinker, inspiration seeker and insane jack of all trades. He brings contagious energy and perspective to the team as no task is ever too big or too small for him to meet head on. He’s driven by the idea of creating and capturing content with intention and that is how he leads our video team – with the focus on what needs to be done, and determining can it be done better. From his experience at Smosh and PBS, Phil understands and continually demonstrates the importance of evolving as much as possible in this ever-changing industry.
A true beer-aficionado, Phil spends his time outside of XSIGHT trying the local breweries, especially the ones that allow for him to bring his adorable Boston Terrier, Pickles.
Great photography comes from collaboration and blurring the line between rigidity and fluidity. That’s the creative leadership and skill that Nicole brings to the XSIGHT team. She is described as passionate, originative, meticulous and just a bit obsessed with color and light. Nicole leads XSIGHT’s photography team with gusto – always working to ensure that the team and our clients benefits from inspiration, enthusiasm, conversation and creativity.
Nicole’s experience includes ten+ years working with XSIGHT and building the brand, having her work featured in Vogue Italia and being an award winning portrait photographer. When she’s not thinking about projects and shoots, Nicole and her husband plan for the next concert they’ll be attending or destination they’ll be traveling to.
We are your advertising and marketing partner. Our job is to understand your business, create content that is inline with your brand and give you solutions to maximize your ROI.
Building, refining and enhancing brands
Connecting brands with their audiences
Creating long-term brand loyalty
Integrating video into your marketing strategy
With every client, we begin the project with an intake session. We formulate a list of questions intended to encourage organic thoughts and conversation about not only where a vision currently stands, but also what you hope to accomplish. From there our team brainstorms and refines the vision through scripting and storyboarding until we have a fully formed vision of the project. This sets the foundation for the work we will create together from that point forward.
It takes a team of creative and dedicated people to make a vision into reality! At XSIGHT, we have a highly experienced group of industry professionals who work together to do just that. With your vision as a roadmap, we plan and execute every part of production to ensure that we capture the story and all story elements in a way that will be effective and impactful while keeping in line with the goal of the project.
The previous steps all work towards the finalization of the project. In post production, we lay out the story and refine it until it is
completely in line with the messaging that was defined in pre-production. We then put the finishing touches on the project that will make it visually and audibly
striking. We can work with our clients on rolling out their finished videos so they have the greatest impact and success as possible.
We believe in forming long-lasting meaningful relationships with our clients. It allows us to immerse ourselves in their businesses and brands to help them deliver their message and meet their goals with each new piece we create with them!
If you’d like to learn more about our visual content services, our company, team, process or anything else, please don’t hesitate to reach out to us! We can be reached at firstname.lastname@example.org or 916-444-9100.
We look forward to learning more about you, your brand and any ideas you have for visual content for your marketing projects!