Fundraising and Sizzle Video
Prepared For: Silicon Valley Monterey Bay Council, Boy Scouts of America
Prepared By: XSIGHT Productions, Inc.
Date: 5.28.2020
XSIGHT formed 15 years ago as company specializing in visual content and even though we’ve evolved and expanded over the years, we always go back to what we were founded on: Connecting people and creating a human connection through our imagery and storytelling.
Our mission is to create meaningful content that will connect with audiences in a way that sparks their interest and stays with them. We are a team that is invested in what we do and aim to have fun while we’re doing it! We like to say “yes!” to challenges and then meet them head on as we continually evolve. We are passionate about seeing brands succeed, inspired by the challenges of a visually stimulated world and driven to create content that connects people in a meaningful way.
Scott has been in the industry for seventeen plus years and is highly versed in producing original content and how it translates to B-to-B and B-to-C marketing strategies. In his role as Creative Director, he has experienced lots of change over the years that spans all aspects of communications from production to advertising and branding, to digital marketing and employee communications. He has helped counsel brands of different sizes and industries including Make-A-Wish® and Arden Hills Resort & Club, among many others. This experience has helped him to not only be a marketing specialist, but also become a business problem solver and management resource. His career has allowed him to touch all aspects of the creative industry and he continues to spend most of his time ensuring all the pieces of puzzle fit together.
Outside of XSIGHT, Scott is a husband and father of two girls and loves finding time to refine his skills as a carpenter and craftsman.
Kristen has been with XSIGHT for four years and spent the previous five years working in digital marketing. Finding and telling the stories that help build brands, engaging audiences and motivating employees is the focus of her work. Kristen’s experience includes managing teams, SEO strategies, web content development and corporate and internal communications. She’s worked with clients and companies across many fields – corporate, nonprofit, small business and professional services. She’s passionate about deadlines, time management and celebrating a job well done!
To round out her days, Kristen always finds time to discover the continually evolving Sacramento food and art scene with her husband.
Molly started her XSIGHT career after moving from the Santa Cruz area with her husband. What drew Molly to her role at XSIGHT was her passion for representing our clients’ ambitions by forming connections not only with them, but between their brand and their consumers. Molly brings 15 years of managing client partnerships and creative problem solving across a variety of areas. From her time as Production Coordinator at CrossFit, Inc. she‘s well versed in leading large teams across key creative touch points to ensure challenges are met head on with creative solutions!
When Molly is not at XSIGHT, she enjoys spending time with her two cats, tending to her garden, skiing and hiking in Tahoe (oh, and spending time with her husband!).
Phil Mohr is a creative thinker, inspiration seeker and insane jack of all trades. He brings contagious energy and perspective to the team as no task is ever too big or too small for him to meet head on. He’s driven by the idea of creating and capturing content with intention and that is how he leads our video team – with the focus on what needs to be done, and determining can it be done better. From his experience at Smosh and PBS, Phil understands and continually demonstrates the importance of evolving as much as possible in this ever-changing industry.
A true beer-aficionado, Phil spends his time outside of XSIGHT trying the local breweries, especially the ones that allow for him to bring his adorable Boston Terrier, Pickles.
With each new project that we begin, we’ve found that the following actions are what ultimately help define the client’s vision and ensure we can develop it successfully:
With every client, we begin the project with an intake session. We formulate a list of questions intended to encourage organic thoughts and conversation about not only where a vision currently stands, but also what you hope to accomplish. From there our team brainstorms and refines the vision through scripting and storyboarding until we have a fully formed vision of the project. This sets the foundation for the work we will create together from that point forward.
It takes a team of creative and dedicated people to make a vision into reality! At XSIGHT, we have a highly experienced group of industry professionals who work together to do just that. With your vision as a roadmap, we plan and execute every part of production to ensure that we capture the story and all story elements in a way that will be effective and impactful while keeping in line with the goal of the project.
The previous steps all work towards the finalization of the project. In post production, we lay out the story and refine it until it is completely in line with the messaging that was defined in pre-production. We then put the finishing touches on the project that will make it visually and audibly striking. We can work with our clients on rolling out their finished videos so they have the greatest impact and success as possible.
For the first phase of this project, XSIGHT will work with SVMBC to define all aspects of the project vision and goals. This will include a collaboration period between XSIGHT and SVMBC and from there XSIGHT will develop a complete pre-production plan at the conclusion of Phase 1 consisting of:
The definitive messaging that will drive each video
A clearly defined visual guide that reflects the above items through visual mediums
A clearly defined plan that serves as the roadmap for making the vision come to life
For the second phase of this project, XSIGHT will work with the guidelines and schedules from Phase 1 to create the content for the completed videos. These items are still to be determined, but may consist of:
Executing all visual and audible elements
For the third phase of this project, XSIGHT’s post production team will compile everything from the pre-production and production phases to put the story together. Video footage, audio files and graphic elements will be edited together to form the story. Once the first draft is approved by SVMBC, the finishing touches to the look and sound will be added and the video will be exported and sent to SVMBC as a high quality video file(s). This process includes:
The compiling of assets and finalization of the finished video or videos
Thank you for your interest in XSIGHT and for the opportunity to bid on your upcoming project. Our team has been brainstorming ideas and we are really excited about the possibility of collaborating on this project. Based off of our conversations during our phone meeting, we have put together a proposal that we feel will allow your vision to come to fruition. We are confident that we will not only meet but exceed your expectations.
THE XSIGHT TEAM
05/28/2020
The main goal of this project is to create a highly engaging and immersive video that will act as a fundraising tool and hype video promoting the Silicon Valley Monterey Bay Council of Boy Scouts of America for their annual Distinguished Citizen Recognition. The video will be targeted towards current members, future members as well as donors and sponsors and will be centered around the impact and difference scouts are making in their communities during COVID-19. Additionally, the finished video will have the following objectives:
Our team has been reviewing your project and feel we have a good grasp on not only the level of quality your project needs, but also the message and how it’ll resonate with your target audience. Below is a breakdown of the elements in the video and how we envision it being the most impactful.
XSIGHT will conduct all shoots with personal protective equipment including masks and will follow all social distancing requirements during shooting to ensure the safety of our on-camera subjects and our team.
Locations for filming will be reviewed prior to filming and XSIGHT will consult with the client on location suggestions for optimal visual appeal while still maintaining safety best-practices. Please contact us if you’d like to discuss our safety procedures for filming in more detail.
SUBTOTAL: $22,672.60
Drone & Lighting first-time client appreciation discount: -$3,000.00
TOTAL: $19,672.60
15% first time non-profit client discount: -$2,950.89
PROJECT OVERVIEW:
The goal of this project was to create a video to showcase our client’s 100 year anniversary at their Centennial Celebration. They had a very specific idea for how to grab their audiences’ attention and wanted to convey their message of “highlight the past, but look to the future”
Our team worked in conjunction with our client to create and refine the concept as well as write the script and interview questions to form a cohesive story between voice over and featured members.
THE CHALLENGE:
AGC came to us with just over a month to plan, shoot and edit this video. Our team worked closely with the AGC team to make use of the time we had as efficiently as possible and the result was a completed video that was delivered on time and made the impact our client was looking for at their event where it was showcased.
Note: Not all footage was captured by XSIGHT. In the interest of time, some AGC members provided content to be used. XSIGHT conducted all interviews and captured about 80% of the other video content.
CLIENT TESTIMONIAL:
We had a really tight deadline, cats to herd, and a lot of pressure to make this the best video of the year. This was the new AGC team’s debut and one of the biggest opportunities for us to show to our members we have our act together and we are stronger than ever. And the videos really helped seize the opportunity.
Last night the videos stopped everyone in their tracks. Attendees were loud while catching up with each other but completely stopped talking and eating to watch. They cheered when they saw their friends on screen, and we got a lot of whistles and hollers at the end. The video also made people want to participate in our communications work because they were so impressed with the production.
Lastly, our outgoing President, Jerome Di Padova, said last night was one of the highlights of his career and the videos captured the pride in his heart for the industry. He was also thrilled with his boss, Mike Aparicio’s, interview.
I could not be more grateful. You made my start to working with AGC so special. Please thank your whole crew for me.
– CAITY HEIM – Communications & Marketing Manager at AGC of California
PROJECT OVERVIEW:
The goal of this project was to create a video to play at Visit Sacramento’s annual luncheon that would convey the new Visit Sacramento motto of “Nothing In The Way”. Our client developed the concept of highlighting different Sacramenten’s who embody that theme in their contributions to the community.
THE CHALLENGE:
Coordinating with six very busy people who were in the middle of furthering their business endeavors (hence why they were chosen by Visit Sacramento to feature) and finding the best way to showcase the “rebel” side of each person in a very short video. The biggest challenge with this video though was determining what to cut out of the video since all of the people we highlighted all have great personal stories!
PROJECT OVERVIEW:
Every April, our local chapter of Make-A-Wish has a large fundraising black tie event to gain donations to fund wishes. This year, they were unable to hold the event due to COVID-19. XSIGHT has a long standing partnership with Make-A-Wish and so we collaborated with them on how to best hold a virtual version of this event to keep attendees interested and informed about the need to keep donations going during the pandemic.
THE CHALLENGE:
Make-A-Wish wanted to ensure that there was the right mix of an “at home” feel with a bit more polish and professionalism to still convey the seriousness of their message and goals. XSIGHT gave President/CEO Jennifer Stolo who was “hosting” the event the tools and advice on how to shoot in her own home with some of our equipment to produce a higher quality video than if it was recorded on consumer devices. Compiling all of the new content and user-generated content resulted in a video that Make-A-Wish could stream “live” at a scheduled date and time and allow guests an event to “attend” even if just remotely.
CLIENT TESTIMONIAL:
When our Make-A-Wish chapter found ourselves quickly having to pivot and turn a signature event into a virtual one, we sought out our partners at XSIGHT MEDIA to assist. Scott and his team have been intentional of not just being a resource to our local efforts, but truly a part of our team in telling our important and impactful stories. Creating and producing a virtual fundraising event in two weeks was a daunting task. Because of Scott and his team familiarizing themselves with our story, mission and goals, we produced a first class virtual event A Toast To Hope, which far exceeded our fundraising and storytelling goals.I recommend XSIGHT media without hesitation and plan to partner with their team again.
Michele Sanders
VP Communications & OutreachMake-A-Wish®
Northeastern & Central California and Northern Nevada
PROJECT OVERVIEW:
The goal of this project was to create a 1-2 minute sizzle video of the Napa Valley Film Festival to create hype for use in their marketing and promotions for the upcoming year’s festival. The video needed to showcase not only that films are part of the festival experience, but also the many venues, wineries, culinary aspects and events that are available with ticket purchases.
THE CHALLENGE:
Covering a five day festival with live events happening 12+ hours a day while still being mindful to capture all content in a creative and intriguing way. Capturing dynamic content while still being nimble enough to run from event to event and create an engaging marketing video at the conclusion.
NOTE: This is a preview, the completed video is still in progress with our client
PROJECT OVERVIEW:
The goal of this project was to create a time-lapse video of the temporary housing for the clean-up crew that was brought in to Paradise, CA after the Camp Fire. Our client wanted to document the process and quick turn-around time of their services and in brainstorming with them, we came up with a way to enhance the time-lapse by also capturing some of the day-to-day construction as it was happening.
THE CHALLENGE:
We were tasked with meeting tight setup deadlines for our time-lapse camera in order to capture the project from start to finish. In conjunction with that, we had some environmental challenges of securely mounting a camera high enough in an otherwise bare landscape so that it could withstand wind and rain. Our team found a solution and the resulting video ended up being enhanced by the time-lapse and our client has a full documentation of the work and service they provide!
We believe in forming long-lasting meaningful relationships with our clients. It allows us to immerse ourselves in their businesses and brands to help them deliver their message and meet their goals with each new piece we create with them!
Thank you for this opportunity. We are happy to clarify any items and if you have questions regarding this project proposal, please don’t hesitate to contact us at studio@xsightusa.com. We are excited to find the best way to work together to create an amazing product.
This page is for proposal purposes only and is confidential to United Anthem. An executed contract will be required upon proposal acceptance.