HELLO

XSIGHT formed 18 years ago as company specializing in visual content and even though we’ve evolved and expanded over the years, we always go back to what we were founded on: Connecting people and creating a human connection through our imagery and storytelling. Our mission is to create meaningful content that will connect with audiences in a way that sparks their interest and stays with them. We are a team that is invested in what we do and aim to have fun while we’re doing it! We like to say “yes!” to challenges and then meet them head on as we continually evolve. We are passionate about seeing brands succeed, inspired by the challenges of a visually stimulated world and driven to create content that connects people in a meaningful way.

WHAT WE DO

We are your advertising and marketing partner. Our job is to understand your business, create content that is inline with your brand and give you solutions to maximize your ROI.

BRANDING & DESIGN

Building authentic brands that audiences connect with

HOW WE CAN HELP

There is always a story to tell and countless ways to tell it. We embrace the job of determining the best way to tell your brand story to your customers, how it will attract new customers, activate their interests and engage all audiences.

INQUIRE

COMMERCIAL PHOTOGRAPHY

High quality photography to visually enhance your brand

Great photos ARE great marketing.

Ensuring that your marketing photos are consistently showcasing your company, brand, products and services in a professional and high quality way will help to convey not only your own dedication to your industry, but will also aid in successfully telling your company story and create alignment across your brand.

View More Commercial Photography

VIDEO PRODUCTION

Integrating video into your marketing strategy

No two videos are alike – yet they all accomplish the same thing when produced correctly. A successful video will connect with your audience and further your brand awareness.

RECENT VIDEOS

XSIGHT DEMO REEL

ASSOCIATED GENERAL CONTRACTORS OF CALIFORNIA CENTENNIAL VIDEO

PROJECT OVERVIEW:

The goal of this project was to create a video to showcase our client’s 100 year anniversary at their Centennial Celebration. They had a very specific idea for how to grab their audiences’ attention and wanted to convey their message of “highlight the past, but look to the future”.

Our team worked in conjunction with our client to create and refine the concept as well as write the script and interview questions to form a cohesive story between voice over and featured members.

THE LEAGUE OF AMERICAN BICYCLISTS - BICYCLE FRIENDLY UNIVERSITIES

PROJECT OVERVIEW:

This project had two goals. Primarily, it was to produce a video that the League of American Bicyclists could use in their marketing to promote their Bicycle Friendly Universities program. Secondarily, the video was meant to highlight an innovative bicycle rack made by our client that contributes to universities attaining higher levels of bicycle friendliness.

Our client works closely with the Bicycle and Transportation department at UC Davis which has a platinum level of bicycle friendliness and so they were the perfect university to spotlight in this video as an example school to demonstrate positive aspects of being bicycle friendly. We worked with our client and the UC Davis team and students to get the message out there as to why it’s important to be bicycle friendly as well as how to accomplish it.

BURGER PATCH INTRO VIDEO

PROJECT OVERVIEW:

The goal of this project was to create a video for local vegan burger restaurant, Burger Patch that would introduce their brand and approach to vegan food that would appeal to local audiences as well as potential investors and entice them to view vegan and sustainable food in a positive way. The concept was built collaboratively with our client and centered around the idea of “doing good” and “being kind”. The culture and values of the brand was high on the list of items that our client wanted to convey in the video as well as their commitment to creating high quality, tasty vegan food.

VILLARA - VILLAGRID PRODUCT VIDEO

PROJECT OVERVIEW:

The goal of this project was to create a product video to serve as the introduction to Villara’s new energy storage system, VillaGrid. The objectives were to highlight the purpose, functionality and benefits of the system. Our client wanted to not only show the product itself, but also demonstrate the perks of having a home battery in a way that was visually interesting and also relatable to their audience. It was also important to focus on the ability for homeowners to be grid-resilient and have peace of mind during power-outages and convey that safety, value and efficiency are at the core of the VillaGrid system and Villara as a company.

NAPA VALLEY FILM FESTIVAL SIZZLE REEL

PROJECT OVERVIEW:

The goal of this project was to create a 1-2 minute sizzle video of the Napa Valley Film Festival to create hype for use in their marketing and promotions for the upcoming year’s festival. The video needed to showcase not only that films are part of the festival experience, but also the many venues, wineries, culinary aspects and events that are available with ticket purchases.

VISIT SACRAMENTO NOTHING IN THE WAY

PROJECT OVERVIEW:

The goal of this project was to create a video to play at Visit Sacramento’s annual luncheon that would convey the new Visit Sacramento motto of “Nothing In The Way”. Our client developed the concept of highlighting different Sacramenten’s who embody that theme in their contributions to the community.

View more about our video production process

COLLABORATE TO SHAPE THE VISION

With every client, we begin the project with an intake session. We formulate a list of questions intended to encourage organic thoughts and conversation about not only where a vision currently stands, but also what you hope to accomplish. From there our team brainstorms and refines the vision through scripting and storyboarding until we have a fully formed vision of the project. This sets the foundation for the work we will create together from that point forward.

MAKE THE VISION INTO A REALITY

It takes a team of creative and dedicated people to make a vision into reality! At XSIGHT, we have a highly experienced group of industry professionals who work together to do just that. With your vision as a roadmap, we plan and execute every part of production to ensure that we capture the story and all story elements in a way that will be effective and impactful while keeping in line with the goal of the project.

FINALIZE & PREMIERE THE PROJECT

The previous steps all work towards the finalization of the project. In post production, we lay out the story and refine it until it is
completely in line with the messaging that was defined in pre-production. We then put the finishing touches on the project that will make it visually and audibly
striking. We can work with our clients on rolling out their finished videos so they have the greatest impact and success as possible.

MORE ON OUR COMMERCIAL VIDEO PRODUCTION

LOOKING FOR ON-GOING CONTENT CREATION?

We’ve got you covered with monthly photography and/or video packages

The demand for visual content is not going away.

We partner with our clients to find solutions to their on-going content needs resulting in increased brand awareness, customer engagement and new client acquisition. The goals of our monthly packages are:

  • Creating a marketing plan centered around your audience
  • Increasing the quality of your visual content
  • Increasing your online presence through strategic posting and engagement

Sound good?

Learn More!

OUR CORE CREATIVE TEAM

SCOTT RODIER

Creative Director/Senior Producer

Scott has been in the industry for seventeen plus years and is highly versed in producing original content and how it translates to B-to-B and B-to-C marketing strategies. In his role as Creative Director, he has experienced lots of change over the years that spans all aspects of communications from production to advertising and branding, to digital marketing and employee communications. He has helped counsel brands of different sizes and industries including Make-A-Wish® and Arden Hills Resort & Club, among many others. This experience has helped him to not only be a marketing specialist, but also become a business problem solver and management resource. His career has allowed him to touch all aspects of the creative industry and he continues to spend most of his time ensuring all the pieces of puzzle fit together.

Outside of XSIGHT, Scott is a husband and father of two girls and loves finding time to refine his skills as a carpenter and craftsman.

Primary Interests

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KRISTEN ORY

Creative Operations Manager

Kristen has been with XSIGHT for six years and spent the previous five years working in digital marketing. Finding and telling the stories that help build brands, engaging audiences and motivating employees is the focus of her work. Kristen’s experience includes managing teams, SEO strategies, web content development and corporate and internal communications. She’s worked with clients and companies across many fields – corporate, nonprofit, small business and professional services. She’s passionate about deadlines, time management and celebrating a job well done!

To round out her days, Kristen always finds time to discover the continually evolving Sacramento food and art scene with her husband.

Primary Interests

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TRAVIS CALDARO

Project Manager

Travis started his XSIGHT career after moving from Florida with his wife. What drew Travis to his role at XSIGHT was his passion for representing our clients’ ambitions by forming connections not only with them, but between their brand and their consumers. Travis brings 15+ years of managing client partnerships and creative problem solving across a variety of areas. From his time as both a Director of Events and Producer, he’s well versed in leading large teams across key creative touch points to ensure challenges are met head on with creative solutions!

When Travis is not at XSIGHT, he enjoys spending time with his wife exploring the broad California wine regions, playing vollyball and spoiling their cat Duchess.

Primary Interests

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GET IN TOUCH

If you’d like to learn more about our visual content services, our company, team, process or anything else, please don’t hesitate to reach out to us! We can be reached at studio@xsightusa.com or 916-444-9100.

We look forward to learning more about you, your brand and any ideas you have for visual content for your marketing projects!