Client Intake

Your Name (required)

Company Name

Your phone number (required)

Your Email (required)

Company Mission Statement
A sentence or two that explains your company's goals. It should also factor in some information about what your company is and WHY it exists.

Services/Products/Experiences
Describe what you do and how you differ from competitors.

Problem Solving
What problems do you solve for your customers?

Brief Company History
Owner information? How long have you been in business? Employee base? Geographical spread?

Company Goals
Where would you like to see this company be in 1 year? 5 yeas?

Product/Service Benefit
What makes your company unique and differentiates over competitors or similar companies

5 Adjectives
Please share up to five adjectives that describe your business and brand

Emotional Impact
Does your brand evoke an emotional response? If so, what? I.e. Benevolence, security, wellbeing, inspiration, etc.

Primary Message
what is the primary message you want to convey to your customers? This does not have to be just a verbal message. This is about how you want customers to feel each time they interact with your business.

New Brand Vision
What is your main goal for the new brand identity? What singular message would you like to communicate? What challenges would you like to address with this new identity?

Target Audience
Demographic information as well as the real nuggets for creative development and inspiration that you can provide. What does your audience think and feel? What do they love? What do they hate? What are their pain points? Who are they?

Brand Atributes

Please check 3-4 options below for the style you envision for your new identity. These can be refined later.
ModernClassicSophisticatedYouthfulEarthyPlayfulVintageHigh-TechLuxuryBoldReservedLivelyCalmFeminineMasculineSportyCasualUnexpectedColorfulExtremeSafe

We Are...
List a few descriptives that your company represents or that you aspire to represent

We Aren't...
Please list a few descriptives that your company DOES NOT represent, or is the opposite of.

Competitor Links
Please paste a few links to your direct competitors here, and briefly note what you DO or DON'T like about their brand approach.

Inspiration Links
Please paste links to styles, brands or websites you see being a good source of inspiration for your own brand. These are not to copy - these are to get a feel for the visual direction and/or brand promise you align with for your new brand identity

Additional Input
Please feel free to add any details that you feel are important to your new brand identity. The more we know, the better we can tailor the solution to your needs.

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