Winding Creek Development Introduction Video

Prepared For: Anthem United, Roseville, CA

Prepared By: XSIGHT Productions, Inc.

Date: 2.13.2020



XSIGHT formed 15 years ago as company specializing in visual content and even though we’ve evolved and expanded over the years, we always go back to what we were founded on: Connecting people and creating a human connection through our imagery and storytelling. Our mission is to create meaningful content that will connect with audiences in a way that sparks their interest and stays with them. We are a team that is invested in what we do and aim to have fun while we’re doing it! We like to say “yes!” to challenges and then meet them head on as we continually evolve. We are passionate about seeing brands succeed, inspired by the challenges of a visually stimulated world and driven to create content that connects people in a meaningful way.



Creative Director/Senior Producer


Scott has been in the industry for seventeen plus years and is highly versed in producing original content and how it translates to B-to-B and B-to-C marketing strategies. In his role as Creative Director, he has experienced lots of change over the years that spans all aspects of communications from production to advertising and branding, to digital marketing and employee communications. He has helped counsel brands of different sizes and industries including Make-A-Wish® and Arden Hills Resort & Club, among many others. This experience has helped him to not only be a marketing specialist, but also become a business problem solver and management resource. His career has allowed him to touch all aspects of the creative industry and he continues to spend most of his time ensuring all the pieces of puzzle fit together.

Outside of XSIGHT, Scott is a husband and father of two girls and loves finding time to refine his skills as a carpenter and craftsman.


Project Manager


Kristen has been with XSIGHT for four years and spent the previous five years working in digital marketing. Finding and telling the stories that help build brands, engaging audiences and motivating employees is the focus of her work. Kristen’s experience includes managing teams, SEO strategies, web content development and corporate and internal communications. She’s worked with clients and companies across many fields – corporate, nonprofit, small business and professional services. She’s passionate about deadlines, time management and celebrating a job well done!


To round out her days, Kristen always finds time to discover the continually evolving Sacramento food and art scene with her husband.

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Production Coordinator


Molly started her XSIGHT career after moving from the Santa Cruz area with her husband. What drew Molly to her role at XSIGHT was her passion for representing our clients’ ambitions by forming connections not only with them, but between their brand and their consumers. Molly brings 15 years of managing client partnerships and creative problem solving across a variety of areas. From her time as Production Coordinator at CrossFit, Inc. she‘s well versed in leading large teams across key creative touch points to ensure challenges are met head on with creative solutions!

When Molly is not at XSIGHT, she enjoys spending time with her two cats, tending to her garden, skiing and hiking in Tahoe (oh, and spending time with her husband!).


Director of Photography


Phil Mohr is a creative thinker, inspiration seeker and insane jack of all trades. He brings contagious energy and perspective to the team as no task is ever too big or too small for him to meet head on. He’s driven by the idea of creating and capturing content with intention and that is how he leads our video team – with the focus on what needs to be done, and determining can it be done better. From his experience at Smosh and PBS, Phil understands and continually demonstrates the importance of evolving as much as possible in this ever-changing industry.


A true beer-aficionado, Phil spends his time outside of XSIGHT trying the local breweries, especially the ones that allow for him to bring his adorable Boston Terrier, Pickles.

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No two videos are alike – yet they all accomplish the same thing when produced correctly. A successful video will connect with your audience and further your brand awareness.


With each new project that we begin, we’ve found that the following actions are what ultimately help define the client’s vision and ensure we can develop it successfully:


With every client, we begin the project with an intake session. We formulate a list of questions intended to encourage organic thoughts and conversation about not only where a vision currently stands, but also what you hope to accomplish. From there our team brainstorms and refines the vision through scripting and storyboarding until we have a fully formed vision of the project. This sets the foundation for the work we will create together from that point forward.


It takes a team of creative and dedicated people to make a vision into reality! At XSIGHT, we have a highly experienced group of industry professionals who work together to do just that. With your vision as a roadmap, we plan and execute every part of production to ensure that we capture the story and all story elements in a way that will be effective and impactful while keeping in line with the goal of the project.


With every client, we begin the project with an intake session. We formulate a list of questions intended to encourage organic thoughts and conversation about not only where a vision currently stands, but also what you hope to accomplish. From there our team brainstorms and refines the vision through scripting and storyboarding until we have a fully formed vision of the project. This sets the foundation for the work we will create together from that point forward.



For the first phase of this project, XSIGHT will work with United Anthem to define all aspects of the project vision and goals. This will include a research and collaboration period between XSIGHT and United Anthem and from there XSIGHT will develop a complete pre-production plan at the conclusion of Phase 1 consisting of:

The definitive messaging that will drive each video

  • The official messaging and goals
  • Consultation/editing of on-screen text
  • Consultation on video script

A clearly defined visual guide that reflects the above items through visual mediums

  • Inspiration boards
  • Storyboards with video style
  • Color palettes/color story
  • Any additional graphic elements
  • Shot lists

A clearly defined plan that serves as the roadmap for making the vision come to life

  • Client meeting schedules
  • Talent scheduling
  • Location scouting/securing
  • Filming permits
  • Video and audio shooting scheduling



For the second phase of this project, XSIGHT will work with the guidelines and schedules from Phase 1 to create the content for the completed videos. These items are still to be determined, but may consist of:

Executing all visual and audible elements

  • Actor humming/singing audio recording
  • Capturing high quality environmental audio
  • Creating sound design
  • Capturing additional footage that reinforces the story
  • Directing actors and background extras in large crowds
  • Ensuring all content is captured in the specified style
  • Following all specified lighting setups
  • Following all specified camera angles and camera movements



For the third phase of this project, XSIGHT’s post production team will compile everything from the pre-production and production phases to put the story together. Video footage, audio files and graphic elements will be edited together to form the story. Once the first draft is approved by United Anthem, the finishing touches to the look and sound will be added and the video will be exported and sent to United Anthem as a high quality video file. This process includes:

The compiling of assets and finalization of the finished video or videos

  •  Video and audio file syncing
  • Editing video clips and audio clips to form the story
  • Music sound mixing with actors recordings
  • Motion graphics/text overlays
  • Color correction
  • Color grading


Thank you for your interest in XSIGHT and for the opportunity to bid on your upcoming project. Our team has been brainstorming ideas and we are really excited about the possibility of collaborating on this project. Based off of our conversations during our meeting, we have put together a proposal that we feel will allow your vision to come to fruition. We are confident that we will not only meet but exceed your expectations.





The main goal of this project is to build an introductory hype video around the new Winding Creek community in Roseville, CA. The video will be targeted towards potential developers as well as potential residents in the Sacramento and SF Bay Areas and will be centered around the concept of family and the unique features Roseville and the community have to offer. Additionally, the finished video will have the following objectives:

  • Highlight the key differentiators of the Winding Creek community in a way that is informative, creative and engaging
  • Convey that the development will offer residents a vast natural environment not widely available in most surrounding areas
  • Showcase Roseville’s most popular and family-friendly places and activities by following a storyline that leads viewers throughout the city
  • Convey that the city is lively and up and coming and yet is still approachable
  • Be story-driven through human interactions that reflect the culture of the community
  • Be visually intriguing and shot in a cinematic way to feel immersive and keep viewers fully engaged and intrigued by the project


Our team has been brainstorming about your project and feel we have a good grasp on not only the level of quality your project needs, but also the message and how it’ll resonate with your target audience. Below is a breakdown of the elements in the video and how we envision it being the most impactful.

  • The video will have a cast consisting of three main actors that will be shot in multiple locations and different times of day
  • The main messaging will be in the form of music, text and the activities of the family. These elements will be mixed strategically to maximize the impact of the message
  • The video will have content focused around multiple locations/venues that require permission and permits for shooting
  • The story concept has been developed by the client and their and will be refined in a collaboration period with XSIGHT and the client
  • Additional video footage will be determined in pre-production and will be utilized to propel and enhance the story being told
  • All video footage including drone will be shot in cinematic compositions with dynamic camera movements and lighting for a high end, documentary style look and feel
  • The completed video will be 45-60 seconds and delivered as an HD digital file to the client


  • Pre-Production

    • Meetings and emails with the client to define goals, message and visual style
    • Team meetings to develop the vision, brainstorm and finalize all story elements
    • Script review
    • Storyboarding, finalizing messaging, shot lists
    • Scheduling and organizing crew/talent/location

EST. 1-2 weeks
  • Production

    • Capturing all video footage
    • Shooting at multiple public and private locations
    • Continuity between shots and the story
    • Recording actors dialogue
    • Sound design
    • Lighting design

1.5 Days
  • Post Production

    • Audio and video footage compiling
    • Video timeline creation
    • Story creation through video editing
    • Music selection
    • Sound mixing
    • Color grading
    • Motion text creation/overlay
    • Final exporting and delivery to client

EST. 1-2 Weeks



  • Pre-Production Concept Hours
  • Storyboarding
  • Concept refinement
  • Location scouting & securing
  • Scheduling /Logistics


  • Director – 1.5 production days
  • Director of Photography – 1.5 production days
  • Cinematographer – 1.5 production days
  • Grip – 1.5 production days
  • Drone – 1 production day


  • Editing – 16 hours
  • Color grading – 2 hours
  • Music Selection – Billed per song selection
SUBTOTAL: $11,340.00
First-time client appreciation discount: -$4,340.00


Total Project Investment: $7,000.00




The goal of this project was to create a lifestyle video in the form of “A Day In The Life” involving numerous intertwined characters to showcase the possibilities of a new development that is built specifically for a live/work/play lifestyle.

Our team worked in conjunction with our client to create and refine the concept as well as create the storylines for each of the characters to allow for showcasing the very specific aspects of the community.



Showcasing a lifestyle and area that is not built yet! We worked closely with the architecture team to scout and secure local locations that had the general look and feel of what the new development would have and were as strategic as possible about not making the locations look like anywhere specific.


NOTE: This is a preview, the completed video is still in progress with our client



The goal of this project was to create a video to showcase our client’s 100 year anniversary at their Centennial Celebration. They had a very specific idea for how to grab their audiences’ attention and wanted to convey their message of “highlight the past, but look to the future”

Our team worked in conjunction with our client to create and refine the concept as well as write the script and interview questions to form a cohesive story between voice over and featured members.



AGC came to us with just over a month to plan, shoot and edit this video. Our team worked closely with the AGC team to make use of the time we had as efficiently as possible and the result was a completed video that was delivered on time and made the impact our client was looking for at their event where it was showcased.

Note: Not all footage was captured by XSIGHT. In the interest of time, some AGC members provided content to be used. XSIGHT conducted all interviews and captured about 80% of the other video content.

We had a really tight deadline, cats to herd, and a lot of pressure to make this the best video of the year. This was the new AGC team’s debut and one of the biggest opportunities for us to show to our members we have our act together and we are stronger than ever. And the videos really helped seize the opportunity.

Last night the videos stopped everyone in their tracks. Attendees were loud while catching up with each other but completely stopped talking and eating to watch. They cheered when they saw their friends on screen, and we got a lot of whistles and hollers at the end. The video also made people want to participate in our communications work because they were so impressed with the production.

Lastly, our outgoing President, Jerome Di Padova, said last night was one of the highlights of his career and the videos captured the pride in his heart for the industry. He was also thrilled with his boss, Mike Aparicio’s, interview.

I could not be more grateful. You made my start to working with AGC so special. Please thank your whole crew for me.

– CAITY HEIM – Communications & Marketing Manager at AGC of California



The goal of this project was to create a video for the Sacramento Visitor’s Bureau (Visit Sacramento) that would showcase Sacramento in a way that would appeal to large event planners and entice them to consider holding their upcoming events in our city. The concept was built collaboratively with our client and centered around the idea of “Sharing a Moment”. The culture and vibe of Sacramento was high on the list of items that our client wanted to convey in the video as well as multiple well-known locations and activities.



We were tasked with creating this video to have our different characters be showcased in different areas of the city at different parts of a very specific song and so continuity and timing were everything during our planning and shooting. It’s safe to say that our team knows this song by local band Hanz very very well and that we all lost money on the bet that at least one extra would end up in the pool on that last scene!



The goal of this project was to create a time-lapse video of the temporary housing for the clean-up crew that was brought in to Paradise, CA after the Camp Fire. Our client wanted to document the process and quick turn-around time of their services and in brainstorming with them, we came up with a way to enhance the time-lapse by also capturing some of the day-to-day construction as it was happening.



We were tasked with meeting tight setup deadlines for our time-lapse camera in order to capture the project from start to finish. In conjunction with that, we had some environmental challenges of securely mounting a camera high enough in an otherwise bare landscape so that it could withstand wind and rain. Our team found a solution and the resulting video ended up being enhanced by the time-lapse and our client has a full documentation of the work and service they provide!


We believe in forming long-lasting meaningful relationships with our clients. It allows us to immerse ourselves in their businesses and brands to help them deliver their message and meet their goals with each new piece we create with them!


Thank you for this opportunity. We are happy to clarify any items and if you have questions regarding this project proposal, please don’t hesitate to contact us at We are excited to find the best way to work together to create an amazing product.


This page is for proposal purposes only and is confidential to United Anthem. An executed contract will be required upon proposal acceptance.